Stability at the core of everything
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1xbet — a multi-region digital platform where I lead product and brand design

Stability at the core of everything
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1xbet — a multi-region digital platform where I lead product and brand design

Plants: An echo of your reflection
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baks — an esports startup where I led product strategy, design, and growth

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baks — an esports startup where I led product strategy, design, and growth

Plants: An echo of your reflection
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baks — an esports startup where I led product strategy, design, and growth

A guide towards empty spaces
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a&a sports — a sports marketing agency where I supported art direction and campaign production.

A guide towards empty spaces
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a&a sports — a sports marketing agency where I supported art direction and campaign production.

A guide towards empty spaces
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sports network agency — a sports-focused creative agency where I designed identities, merchandise and digital platforms.

A guide towards empty spaces
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sports network agency — a sports-focused creative agency where I designed identities, merchandise and digital platforms.

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independent — a design practice where I develop product concepts, brand identities, and digital experiences

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independent — a design practice where I develop product concepts, brand identities, and digital experiences

introduction

complex products, made clear and structured

product, ui/ux and brand for high-load platforms across fintech, ecommerce, esports and consumer products

ai directed from idea to working prototype, each product adapted to the markets and cultures it lives in

my work ≠ trends

driven by clarity, usability and purpose, built on structure that outlasts trends rather than chasing them

experience

the work in numbers

I

years in product & design

a path from graphic design into product, ui/ux and brand

1+

products & brands shipped

tools, apps and brand systems for fintech, esports and complex platforms

1+

cross-functional team, led

design leadership, hiring and standards as design group lead

1+

markets adapted for

product, brand and tone localized across mena and beyond

complex problems, made clear

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recap

what kind of work do you take on?
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I design complex products, interfaces and visual systems from end to end: understanding the problem, mapping user journeys, prototyping, building design systems and working with developers through implementation. My experience spans fintech, esports, internal tools and consumer products.

why is some of the work under nda?
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Some projects are covered by confidentiality agreements. Their portfolio visuals are illustrative rather than production interfaces. I can explain my role, the problem and the design decisions within the limits of those agreements.

you've been in the betting industry. how do you frame that?
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My work at 1xBet spans core customer journeys, including registration, authentication and cashier flows, as well as internal products, design systems and regional brand adaptation. I map journeys, identify friction, propose improvements and work with the team to implement them.

are you available, and where?
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I am based in Belgrade, Serbia, and looking for hands-on Product, UI/UX and Visual design work in an international team. I am open to remote roles worldwide and relocation with the required employer support. Contact: andrei@gavrilov.design.

how do you work with ai?
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I use AI to explore ideas, build working prototypes and develop visual directions. It helps me test options faster; I remain responsible for the product decisions, quality and final result.

do you still design, or manage?
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I combine design leadership with hands-on work: user flows, interfaces, prototypes and design systems. I also help the team through planning, reviews and shared standards. For my next role, I want to stay close to the product and the craft.

what kind of work do you take on?
icon

I design complex products, interfaces and visual systems from end to end: understanding the problem, mapping user journeys, prototyping, building design systems and working with developers through implementation. My experience spans fintech, esports, internal tools and consumer products.

why is some of the work under nda?
icon

Some projects are covered by confidentiality agreements. Their portfolio visuals are illustrative rather than production interfaces. I can explain my role, the problem and the design decisions within the limits of those agreements.

you've been in the betting industry. how do you frame that?
icon

My work at 1xBet spans core customer journeys, including registration, authentication and cashier flows, as well as internal products, design systems and regional brand adaptation. I map journeys, identify friction, propose improvements and work with the team to implement them.

are you available, and where?
icon

I am based in Belgrade, Serbia, and looking for hands-on Product, UI/UX and Visual design work in an international team. I am open to remote roles worldwide and relocation with the required employer support. Contact: andrei@gavrilov.design.

how do you work with ai?
icon

I use AI to explore ideas, build working prototypes and develop visual directions. It helps me test options faster; I remain responsible for the product decisions, quality and final result.

do you still design, or manage?
icon

I combine design leadership with hands-on work: user flows, interfaces, prototypes and design systems. I also help the team through planning, reviews and shared standards. For my next role, I want to stay close to the product and the craft.

Andrei Gavrilov — Product, UI/UX and Brand Designer