Stability at the core of everything
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1xbet — a multi-region digital platform where I lead product and brand design

Stability at the core of everything
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1xbet — a multi-region digital platform where I lead product and brand design

Plants: An echo of your reflection
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baks — an esports startup where I led product strategy, design, and growth

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baks — an esports startup where I led product strategy, design, and growth

Plants: An echo of your reflection
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baks — an esports startup where I led product strategy, design, and growth

A guide towards empty spaces
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a&a sports — a sports marketing agency where I supported art direction and campaign production.

A guide towards empty spaces
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a&a sports — a sports marketing agency where I supported art direction and campaign production.

A guide towards empty spaces
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sports network agency — a sports-focused creative agency where I designed identities, merchandise and digital platforms.

A guide towards empty spaces
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sports network agency — a sports-focused creative agency where I designed identities, merchandise and digital platforms.

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independent — a design practice where I develop product concepts, brand identities, and digital experiences

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independent — a design practice where I develop product concepts, brand identities, and digital experiences

introduction

complex products, made clear and structured

product, ui/ux and brand for high-load platforms across fintech, ecommerce, esports and consumer products

ai directed from idea to working prototype, each product adapted to the markets and cultures it lives in

my work ≠ trends

driven by clarity, usability and purpose, built on structure that outlasts trends rather than chasing them

experience

the work in numbers

I

years in product & design

a path from graphic design into product, ui/ux and brand

1+

products & brands shipped

tools, apps and brand systems for fintech, esports and complex platforms

1+

cross-functional team, led

design leadership, hiring and standards as design group lead

1+

markets adapted for

product, brand and tone localized across mena and beyond

complex problems, made clear

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recap

what kind of work do you take on?
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Product, ui/ux and brand design for complex, high-load platforms. I work end to end, from systems and product decisions to interface, brand and motion, and direct ai from idea to working prototype. Strongest across fintech, esports and consumer platforms.

why is some of the work under nda?
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The nda cases are all from 1xbet, where confidentiality is one of the terms of employment. I can't show the real interfaces, so the visuals are conditional, but the structure, decisions and impact are real. Happy to walk through the actual work and numbers in a call.

you've been in the betting industry. how do you frame that?
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Honestly. At 1xbet I led design of internal products (learning, hr, hypothesis and content tools), the design system, and the regional brand and culturalization, not the betting product itself. My focus has always been clarity, systems and ethical, human-centered design, including removing dark patterns.

are you available, and where?
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Open to senior product and design roles across Europe, the US, and remote. I hold Moldovan citizenship with Romanian (EU) in progress, and I'm open to relocation. If that fits what you're hiring for, the fastest way to reach me is andrei@gavrilov.design.

how do you work with ai?
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I direct ai as part of my process: from idea to working prototype without waiting on engineering, and to produce polished, production-grade visuals. It speeds iteration and brings the cost of testing an idea close to zero.

do you still design, or manage?
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Both. I lead design groups (hiring, standards, reviews, roadmap) and stay hands-on with ui, prototypes, motion and ai direction. Seniority didn't pull me away from the craft.

what kind of work do you take on?
icon

Product, ui/ux and brand design for complex, high-load platforms. I work end to end, from systems and product decisions to interface, brand and motion, and direct ai from idea to working prototype. Strongest across fintech, esports and consumer platforms.

why is some of the work under nda?
icon

The nda cases are all from 1xbet, where confidentiality is one of the terms of employment. I can't show the real interfaces, so the visuals are conditional, but the structure, decisions and impact are real. Happy to walk through the actual work and numbers in a call.

you've been in the betting industry. how do you frame that?
icon

Honestly. At 1xbet I led design of internal products (learning, hr, hypothesis and content tools), the design system, and the regional brand and culturalization, not the betting product itself. My focus has always been clarity, systems and ethical, human-centered design, including removing dark patterns.

are you available, and where?
icon

Open to senior product and design roles across Europe, the US, and remote. I hold Moldovan citizenship with Romanian (EU) in progress, and I'm open to relocation. If that fits what you're hiring for, the fastest way to reach me is andrei@gavrilov.design.

how do you work with ai?
icon

I direct ai as part of my process: from idea to working prototype without waiting on engineering, and to produce polished, production-grade visuals. It speeds iteration and brings the cost of testing an idea close to zero.

do you still design, or manage?
icon

Both. I lead design groups (hiring, standards, reviews, roadmap) and stay hands-on with ui, prototypes, motion and ai direction. Seniority didn't pull me away from the craft.

Andrei Gavrilov — Product, UI/UX and Brand Designer