brand designer at sports network agency

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role

brand · identity

work period

2022 — 2024

turning sporting heritage and local culture into durable identity and digital systems for clubs, federations and events

scope & challenges

At Sports Network Agency, I designed identity systems for sports clubs, federations and events. The work ranged from the centenary of Russian volleyball and the Night Hockey League to club collections, commemorative kits, websites and digital communications.

Each project began with something the organisation already owned: its history, city, sporting rituals or an anniversary. The challenge was to make this material contemporary without reducing it to generic sports graphics, then carry the idea consistently across typography, colour, patterns, merchandise, interfaces and physical production.

My role was hands-on: research and concept development, key visuals, brandbook rules and digital delivery. The portfolio included Nizhegorodtsy, Cosmic Wings, the Lev Yashin anniversary kit and the Spartakiad—an event ecosystem spanning identity, venue navigation, schedules and results, maps and trophies.

approach & impact

I started with archival and cultural research, found one ownable narrative and translated it into repeatable visual logic. I tested each system on its most demanding applications: kits, embroidery, merchandise, sponsor-heavy layouts, LED screens, interfaces and event spaces.

For the Spartakiad, the same method connected brand and product. One visual language extended from communications and venue design into a live platform for disciplines, teams, schedules, brackets, results and maps. The identity became part of how the event worked, not only how it looked.

The result was a portfolio of systems that remained recognisable across seasons, channels and production teams. Brandbooks and reusable rules gave partners a clear foundation for future applications. The Nizhegorodtsy collection, developed by the Sports Network team with Pari NN, was named merchandise of the season at the 2024 Winline Heroes RPL awards.

night hockey league — all-star event visual system

night hockey league — all-star event visual system

nizhegorodtsy — identity rooted in local tradition

nizhegorodtsy — identity rooted in local tradition

lev yashin anniversary kit

lev yashin anniversary kit

100 years of volleyball — a visual history of the sport

100 years of volleyball — a visual history of the sport

krylya sovetov — cosmic club identity

krylya sovetov — cosmic club identity

smol — football identity and merchandise

smol — football identity and merchandise

night hockey league — all-star event visual system

nizhegorodtsy — identity rooted in local tradition

lev yashin anniversary kit

100 years of volleyball — a visual history of the sport