my name is andrey. i was born in romania and later lived and worked in russia, which shaped how i see systems, culture, and people. my romanian family name is groza, while in russia i use gavrilov — reflecting the dual context i grew up in.

today, i work as a lead product & ui/ux designer focused on complex digital platforms.

i work with products where scale, logic, and user decisions matter more than surface visuals. my path started in visual design, but shifted toward structure and behavior — understanding how interfaces work, not just how they look. complexity isn’t something to hide; it’s something to organize.

i see design as responsibility. every decision shapes how people understand, trust, and act within a product, which is why clarity, usability, and purpose always come first.

i’m drawn to complex systems because they quickly expose weak thinking. they demand structure, consistency, and solutions that hold up as products scale. my focus is simple: reduce noise, increase understanding, and design systems that last.

alongside hands-on product work, i’ve led cross-functional teams to build cohesive, end-to-end product experiences.

i’m not interested in making things look impressive. i focus on building products that work, feel honest, and earn trust over time. if you’d like to talk through a challenge, i’m always open to a conversation.