nizhegorodtsy — identity rooted in local tradition

nizhegorodtsy — identity rooted in local tradition

category

brand identity

sn agency

client

FC Pari Nizhny Novgorod — Russian Premier League club

timeline

April – June 2024a capsule collection rooted in the folk art of Nizhny Novgorod and named best merchandise of the season at the Winline RPL Heroes awards showed how local traditions can become part of a contemporary sports brand

a capsule collection rooted in the folk art of Nizhny Novgorod and named best merchandise of the season at the Winline RPL Heroes awards showed how local traditions can become part of a contemporary sports brand

a capsule collection rooted in the folk art of Nizhny Novgorod and named best merchandise of the season at the Winline RPL Heroes awards showed how local traditions can become part of a contemporary sports brand

design

Andrei Gavrilov, Mikhail Kovtun

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fc zenit centenary — festival identity at sevkabel port

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fc zenit centenary — festival identity at sevkabel port

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krylya sovetov — cosmic club identity

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krylya sovetov — cosmic club identity

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europa retail — unified ecommerce platform

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europa retail — unified ecommerce platform

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fc zenit centenary — festival identity at sevkabel port

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krylya sovetov — cosmic club identity

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europa retail — unified ecommerce platform